Researching the Market Place

For task 2, I had to conduct research into existing music magazines that fit the target audience I have selected for my music magazine. I selected Kerrang, NME, Q and . I had to find and compare their: title, price, frequency, size of issue, positioning statement website and publishers website.


Title- NME
Price- £2.20
Frequency- Weekly
Size of issue-
Positioning statement- 'New Musical Experience'
Regular content-
Feature articles-
Magazine website- http://www.nme.com/
Magazines publishers website- http://www.ipcmedia.com/



Title- Q
Price- £3.90
Frequency- Monthly
Size of issue-
Positioning statement- 'Britain's Biggest Music Magazine'
Regular content- Subscriptions, 10 Commandments, Crossword,
Feature articles-
Magazine website- http://www.qthemusic.co.uk/
Magazines publishers website- http://www.bauermedia.co.uk/



Title- Kerrang!
Price- £2.20
Frequency- Monthly
Size of issue- Around 60
Positioning statement- 'Life is Loud'
Regular content- Feedback, News, Win!, Live Reviws, Albumn Reviews, Gig Guide
Feature articles- Cover story
Magazine website- http://www.kerrang.com/
Magazines publishers website- http://www.bauermedia.co.uk/



Title- MoJo
Price- £4.40
Frequency- Monthly
Size of issue-
Positioning statement- 'The Music Magazine'
Regular content- Hello Goodbye, Real Gone, Ask Fred, Theories Rants Etc, All Back To My Place
Feature articles-
Magazine website- http://www.mojo4music.com/
Magazines publishers website- http://www.baeurmedia.co.uk/